Our Team

Jerrold M. Shapiro, PhD

Jerrold M. Shapiro, PhD

Co-founder, Co-inventor, and President

Dr. Shapiro is a MedTech leader, first leading teams developing innovations in ophthalmology, diabetes and dermatology, then creating his own company, Fem-Medical LLC, to help overseas medical device companies introduce their products into the US market. Of the 150 applicant companies, he selected a Finnish women’s health company which had been unsuccessful in entering the US market, even though they had FDA 510(k) market clearance. He went on sales calls to gynecologists, trained their staff and their patients, sold the FemiScan Home Trainer to gynecologists for office use and rented the device to incontinent patients for home use, as they exercised their pelvic floor muscles and regained urinary continence. In addition to extensive experience by “carrying a bag,” he also manned a 24/7 hotline for patients, and provided a service that repaired, cleaned, sterilized, packed and shipped the device.

A student team at Texas A&M, he developed an early version of the Floelle incontinence device for Cheri Grantham, a Texas medical assistant. Ms. Grantham and Dr. Shapiro co-founded Floelle, Inc. to dramatically revise and patent the design. Dr. Shapiro is guiding the engineering and clinical development of the device and the tool for introducing it into an incontinent woman’s mid-urethra. As President, he expanded the team to a full C-suite and is leading them through the clinical studies and pivotal clinical trial towards FDA and European market clearance. The Floelle Inc. team has developed the sales and marketing program that will enable sales to markets in the US and Europe, and eventually to the one billion incontinent women worldwide who desperately need it.

Cheri Grantham, MA

Cheri Grantham, MA

Vice President, Clinical Affairs

Cheri Grantham made the leap from many years of working as a medical assistant for several gynecologists to founding her own company that brought the latest incontinence treatments and diagnostics to the many women who needed them. Her daily involvement with urodynamic diagnostic testing taught her the many inconveniences that incontinent women experience which restrict the quality of their lives. She named her new company Freedom Therapeutics LLC because its monitored pelvic floor muscle exercise therapy gave nearly all her patients the freedom to enjoy life without the constant worry of being embarrassed by diaper odor. She learned that some patients could not perform these exercises, while others were so busy caring for their families that they didn’t have the time for daily exercise. She fulfilled her childhood promise to her grandmother by imagining a surgically implanted device, then partnered with bioengineering students at Texas A&M University and created a concept for a nonsurgical device that an incontinent woman’s doctor could slide into her urethra to block leaks. Cheri’s passion to help solve the incontinence problem eventually led her to partner with a highly experienced biomedical engineer, cofounding Floelle Inc. with Dr. Shapiro. Together they translated her fervor as Cheri secured over $400,000 in investment capital and collaborated to invent, improve and clinically test the FloelleTM device.

Birgit Mohney, MS, MBA

Birgit Mohney, MS, MBA

Chief Marketing Officer

Birgit Mohney is a strategic professional with product marketing and communications management experience in the medical device space. She created and managed successful B2B branding campaigns and go-to-market strategies for startups and global organizations, including Siemens Medical Solutions. Birgit holds a Biomedical Engineering graduate certificate, an MBA, and an MS in Engineering Management. Her passion is to improve patients’ quality of life.

Peter Fuchs, CPA, MBA

Peter Fuchs, CPA, MBA

Chief Financial Officer

Mr. Fuchs has held senior global financial positions with Smith & Nephew for nearly eight years where he had among other roles financial oversight of 21 overseas subsidiaries; Conagra; Gateway, and Swatch Group in Hong Kong, for which he helped successfully launch the company in China. He began his career with Price Waterhouse here in Boston and is a CPA. Mr. Fuchs has demonstrated expertise in turnarounds, mergers and acquisitions, strategic planning, and general management in fast, growing entrepreneurial environments. He graduated from the Phillips Exeter Academy, holds a BS in Economics from Lehigh University and an MBA from the Anderson School at UCLA.

Robert Lerman, BME, MS (Mathematics), MS Electrical Engineering

Robert Lerman, BME, MS (Mathematics), MS Electrical Engineering

Chief Development Officer

Bob’s experience spans investment, financing, and industrial activities specializing in emerging growth companies. He has been the CEO or President of several manufacturing companies. He concentrated on improving operating margins, lean manufacturing, pricing margins, and obtaining financing for their operations. He was Chair of his synagogue’s Investment Committee and mentor to graduate students at the University of Connecticut Graduate School of Business. He was the Managing Director of three investment partnerships and co-founded an investment advisory company. He served on the Boards of public and private companies in the manufacturing, air purification, direct mail, pet food, and fragrance industries (Initio, Energy Brands, Clean Air Group, Tristar, Turbotec Products, Facetglas, Thermodynetics, PhytoSmart, Bio Minerals). He was a graduate school lecturer for Rensselaer’s Hartford Graduate School and the University of Connecticut. He co-authored Nonlinear System Dynamics, Van Nostrand Reinhold, New York, 1992. He holds the degrees of Bachelor of Mechanical Engineering (CCNY), Master of Science in Mathematics (Adelphi University) and Master of Science in Electrical Engineering (University of Connecticut).

Yaniv Ganor, Ph.D., MSBE

Yaniv Ganor, Ph.D., MSBE

Yaniv Ganor is an accomplished physicist, systems engineer, and R&D interdisciplinary manager with a proven track record of successfully leading high-profile and challenging projects. His expertise lies in the advancement of emerging technologies, and he has a keen interest in steering projects that push the boundaries of innovation. With a background spanning wearable monitoring devices, hearing aid technologies, cardiac defibrillation and monitoring systems, infusion controllers and pumps, medication adherence and counterfeiting solutions, and ultrasound acoustics, he brings a wealth of experience across diverse domains.

Advisory Board

Arthur P Mourtzinos, MD, MBA

Director, Continence Center
Vice Chair, Urology
Lahey Hospital & Medical Center

Kempton Coady, MBA, MPS

Expert in medical device sales
Former CEO & President,
Deltex Medical

Dr. Karyn Eilber, MD

Dr. Karyn Eilber, MD, is one of the few board-certified female urologists in the Los Angeles area, trained in Urogynecology and Reconstructive Pelvic Surgery. Dr. Eilber received her medical degree from the University of California, Los Angeles School of Medicine then completed her urology residency and fellowship also at UCLA.

Michael Chester, BSEE, MBA

President, International Manufacturing Consultants
Lean manufacturing expertise